If
you are running a business in the Creative Industries - such as a
design studio, an advertising agency, a computer games developer or an
architect's practice
- creativity is not an "added extra" or a "nice-to-have". It is theessence of your product and your
competitive advantage.
And to produce outstanding
creative work, it's essential to get the following 'people factors'
right:
Everything
else about your business - your image, your structure, your technology,
your product
or service, your strategic positioning - can be copied. But get the
human factors right and you'll always be a step ahead of your imitators.
Yet there are still relatively few services
specifically designed to help creative businesses get
the
best out
of their people. Which is why I created Wishful Thinking, to
provide a specialist coaching and training service for creative
businesses.
With my track record of providing coaching and training for
organisations including Transport
for London, Gist, Vodafone, BT, Servier Laboratories, Monkey
Communications and the Arts Council,
I am fully aware of the commercial realities of your
business. And as a published poet with over 10 years'
experience
of coaching creative artists and performers, I find it easy to tune
into
the needs of professional creatives.
I provide the following services for creative companies:
You can sample
my approach by
subscribing to FREE updates about coaching, creativity and creative
business from the Wishful
Thinking blog - either by RSS
or e-mail.
Request a free consultation
I
offer a free
consultation service to assess your
company's needs and
discuss how Wishful Thinking can help you reach your creative and
commercial goals.
Wishful
Thinking is a coaching consultancy
for creative
professionals and the Creative Industries.
Based
in London, Mark
McGuinness
works with individuals and companies across a wide range of media -
including design, film, literature, advertising,
music, acting, computer games, architecture, marketing, photography,
fashion, TV and radio.
As a published poet
with a track record of coaching and training for large and
small organisations, I offer a unique blend of creative and business
expertise. In addition to my coaching experience and
professional qualifications I am nearing the end of a part-time MA
in Creative and Media Enterprises at the University of
Warwick.
Please
ask if you'd like to discuss how I can help you realise your
creative and commercial goals.