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If Your Business is Creativity
Your Business is People
If you are running a business in the Creative Industries - such as a design studio, an advertising agency, a computer games developer or an architect's practice - creativity is not an "added extra" or a "nice-to-have". It is the essence of your product and your competitive advantage.
And to produce outstanding creative work, it's essential to get the following 'people factors' right:
1.
Imagination
Creative
Thinking and Execution
2.
Collaboration
Creative
Partnerships and Teamwork
3.
Direction
Inspiring,
Managing and Developing Your Creative Team
Everything else about your business - your image, your structure, your technology, your product or service, your strategic positioning - can be copied. But get the human factors right and you'll always be a step ahead of your imitators.
Yet there are still relatively few services specifically designed to help creative businesses get the best out of their people. Which is why I created Wishful Thinking, to provide a specialist coaching and training service for creative businesses.
With my track record of providing coaching and training for organisations including Transport for London, Gist, Vodafone, BT, Servier Laboratories, Monkey Communications and the Arts Council, I am fully aware of the commercial realities of your business. And as a published poet with over 10 years' experience of coaching creative artists and performers, I find it easy to tune into the needs of professional creatives.
I provide the following services for creative companies:
Coaching for Creatives
Coaching
for
Managers
Training
for Managers: 'Coaching Creative Professionals'
Bespoke
Training Programmes
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I offer a free consultation service to assess your company's needs and discuss how Wishful Thinking can help you reach your creative and commercial goals.
Phone/Fax:
+44 20
8691 2475 E-mail
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Wishful Thinking is a coaching consultancy for creative professionals and the Creative Industries.
Based in London, Mark McGuinness works with individuals and companies across a wide range of media - including design, film, literature, advertising, music, acting, computer games, architecture, marketing, photography, fashion, TV and radio.
As a published poet with a track record of coaching and training for large and small organisations, I offer a unique blend of creative and business expertise. In addition to my coaching experience and professional qualifications I am nearing the end of a part-time MA in Creative and Media Enterprises at the University of Warwick.
Please ask if you'd like to discuss how I can help you realise your creative and commercial goals.