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Research Project: Definition of ‘Coaching’ for this Project

Research Project LogoHaving just announced the launch of my Research Project ‘Perceptions of Coaching in the UK Creative Industries’, I’d better begin by defining a couple of terms: this post will deal with the ‘coaching’ bit, the next one will cover the ‘UK Creative Industries’.

Please note – the definition of coaching I’m using for this Research Project is narrower than my usual definition of the term, as I’m deliberately focusing on the role of a manager-coach (see below) rather than a consultant-coach (i.e. someone like me).

COACHING:

‘A collaborative one-to-one process for raising work performance to achieve mutually agreed goals.

‘The coach is responsible for providing a supportive framework and facilitating the coachee’s learning in pursuit of the goal.

‘The coachee (person being coached) is responsible for contributing ideas, taking action, and reporting and reflecting on progress made.’

Typical methods used by a coach include:

  • Goal setting
  • Active Listening
  • Asking open questions
  • Action planning
  • Delegating responsibility for action
  • Delivering feedback
  • Evaluating progress

The essence of coaching is taking a ‘step back’ from a task and facilitating someone else’s learning so that they can take responsibility for developing their abilities and achieving a goal. Thus while coaching, the coach typically spends more time listening than talking, and is more likely to ask a question than to give advice.

In business, coaching is usually delivered by two different classes of people:

  1. The manager-coach within a company, who has direct responsibility for managing the coachee (worker); in this case, coaching is considered as a style of management, that the manager can use as and when s/he feels it is appropriate. So coaching can be delivered formally via a series of dedicated meetings, or informally through the manager’s day-to-day interactions with team members.
    This is the type of coaching with which this research project is exclusively concerned, and all references to ‘coaching’ are to be understood as ‘the coaching style of management’.
  2. The consultant coach, who is external to the company. This research project is not concerned with this type of coaching.

The next post will cover the definition of ‘UK Creative Industries’.

Table of contents for Research: Perceptions of Coaching in the UK Creative Industries

  1. Take Part in My Research – ‘Perceptions of Coaching in the UK Creative Industries’
  2. Research Project: Definition of ‘Coaching’ for this Project
  3. Research Project: Definition of ‘Creative Industries’
  4. Questionnaire for Managers in the UK Creative Industries
  5. Questionnaire for Employees in the UK Creative Industries
  6. Online questions for UK Creative Industry Staff
  7. Interview with Mick Rigby, Managing Director, Monkey Communications
  8. Research Project Featured on ‘Better Business Blogging’
  9. Interview with Ruth Kenley-Letts, Film Producer
  10. Interview with Chris Arnold, Executive Creative Director, BLAC
  11. Interview with Russell Davies, Advertising Planning Maestro
  12. Interview with Chris Hirst, Managing Director, Grey London
  13. Interview with David Roberts, Senior Project Manager, Creative Launchpad
  14. Interview with Neil Youngson, Technical Director, Cabinet UK Ltd
  15. Interview with Greg Orme, Chief Executive, Centre for Creative Business
  16. Interview with Chris Grant, Consultant, 14A Conversations
  17. Interview with Antonio Gould, Consultant, and Sara Harris, Screen Media Lab
  18. Interview with Richard Scott, Surface Architects
  19. Interview with Ben Demiri, Brand Manager, SIX Showroom
  20. Interview with Sian Prime, NESTA Creative Pioneer Programme
  21. Interview with Jill Fear, CPD Manager, The Institute of Practitioners in Advertising
  22. Interview with Terry Childs, Creative Director, Silver Chair
  23. Interview with Matt Taylor, Director, Fat Beehive
  24. Interview with Mark Earls, Advertising Contrarian
  25. Interview with David Amor, Creative Director, Relentless Software

Comments

  1. amazing site,I am just preparing myself to become a professioal coach, thanks for all the info and resources

  2. My pleasure, thanks for the feedback.

Trackbacks

  1. […] I’m researching awareness and attitudes to coaching as a style of management in creative businesses, and want to canvas the opinions of practising managers, as well as employees and educators in this sector. See yesterday’s post for an Introduction to the research project. This is an opportunity for you to contribute to the current debate about management in the Creative Industries. Questionnaire for Managers in UK Creative Industries (Word) […]

  2. […] I’m researching awareness and attitudes to coaching as a style of management in creative businesses, and want to canvas the opinions of employees, as well as managers and educators in this sector. See yesterday’s post for an Introduction to the research project. This is an opportunity for you to contribute to the current debate about management in the Creative Industries. Questionnaire for Employees in UK Creative Industries […]