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Free ‘Creative, Cultural and Digital Industries Guide’ from David Parrish

David Parrish got in touch to let me know about his new free e-book ‘Creative, Cultural and Digital Industries Guide’ — details below, including a link to download your own copy.

You may know David as the author of the excellent T-Shirts and Suits guide to business for creative entrepreneurs. David’s a really nice guy who knows creative business inside out — if you’re running your own creative enterprise his books are essential reading.

A free downloadable ‘Creative, Cultural and Digital Industries Guide’ published by Business Link is available online.

The Guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.

Commissioned and published by Business Link West Midlands, the Guide features four creative enterprises from the West Midlands region to illustrate good practice in marketing, intellectual property and other business matters.

Sections include: Strategic Planning; Understanding your Customers; Profiting from your Ideas; Organisational Structures; People and Skills; Promoting your Products / Services; Financial Management; Legal and other issues.

The paperback edition is available only to creative enterprises in the West Midlands. Creative businesses in other regions can download the PDF version of the West Midlands edition, which contains useful general information on running a creative business.