content marketing on the internet is just as tedious as it is in the real world

Only if you do it wrong!

The whole point of content marketing is that the content is intrinsically valuable and is not explicitly selling anything. E.g. If I write an article about overcoming a creative block, it should be useful to anyone facing that problem, whether or not they buy my coaching services. And if I write something genuinely useful, that increases the chances people will share it… to the point where it comes into contact with people who want to do some coaching. But most people who read it will benefit and never buy, and that’s cool with me. It’s nice to be helpful, and it feels a lot better than publishing a sales pitch.

On the other hand, if you want to sell things, at some point you DO have to sell. There’s a time and a place for that – known as a sales page. If you really can’t face writing one of those yourself, it’s worth hiring a copywriter, because you can’t afford to be half-hearted about it.

And, yes, I work all the time and look forward to the day it pays off.

“Do you agree that artists and creatives have an unfair advantage at internet marketing?” – They do because the act of genuine creation is a compulsion. But, I agree, the art of selling is often very hard.

“Have you successfully used creative content to promote your business?” – I have, but not with any consistency yet.

“If you haven’t started internet marketing yet – what’s holding you back?” – I have started I’ve just lacked a clear idea of what niche I am marketing to. It’s so much easier to spot a niche and develop a brand and message for some one else. I am too close to my own product.

Even the most primitive societies of the world celebrated art. It’s an essential part of what makes the world go round.

Amen to that.