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Free Your Mind - Hypnosis and Creativity

Sky with clouds

by Mark McGuinness

Creative Review , October 1999


Though successful, David* felt he was not reaching his full potential as a graphic designer. His perfectionism, which in many ways was one of his greatest assets, was starting to interfere with his flow of ideas. He found himself criticising new designs before he could finish the first draft, and his work was becoming less enjoyable as well as less original. After listening for a few minutes, the hypnotist asked him to describe how he had felt while working on "the best piece of work you ever did". As he talked and then listened to the hypnotist, David found himself re-experiencing the heightened state of mind he had been in while executing his best work: vivid images appeared in his mind's eye, and he found it easy to manipulate and enhance them; his body felt light and balanced; an excitement he hadn't felt for months was surging through his veins; he had a strong sense of new creative possibilities opening up; and it was only when the hypnotist asked him that he realised that the familiar nagging voice of his "internal critic" had vanished.

While still in the trance state, David mentally rehearsed being able to re-access this "creative state" on his return to the office. He was also surprised to discover that he could have a constructive dialogue with his internal critic, who agreed to withold criticism until the initial creative work was over, and to present the criticism in a much more positive and supportive fashion. A week after the session David rang to say he had completed his latest project with much greater ease and enjoyment, as well as producing work of a higher standard.

David's case illustrates a truism about the creative process that seems so obvious it receives little attention: creative work is accomplished in a particular state of mind. When you are in such a state, you can create; when you're not, you can't. Although the multifaceted nature of creativity means that there is no standard "creative state", my work as a hypnotist with creative individuals from many different fields has enabled me to identify the following general characteristics of creative states of mind:
  • Vivid awareness of internal experience in the form of imagery, sounds, emotions and sensations.
  • Focused concentration leading to an intense absorption in the work in progress.
  • Ideodynamicism - ideas, words and/or images "pop into" the mind without conscious planning or effort. Traditionally referred to as "inspiration", this process illustrates the crucial importance of accessing unconscious sources of creativity.
  • Pleasant feelings and sensations - such as curiosity, excitement, pleasure and satisfaction.

Together, these characteristics constitute a naturally occurring trance state; all of them are present in David's description of his optimum working state.

As anyone dedicated to creative expression will know, the frustration of not being able to access such a state is only matched by the sense of release experienced when the ideas start to flow again. Personal state management is consequently of great importance to creative professionals, and hypnosis is a powerful tool that can save them much unnecessary and unproductive effort. Unfortunately it is also an under-used tool, as for many people hypnosis is still associated with stage entertainment and "mind control". Before elaborating on the benefits of hypnosis, I would like to dispel a few of the myths that surround it. Based on the work of the American hypnotherapist Milton Erickson, modern hypnosis does not involve "surrendering control" to the hypnotist, but is a collaborative interaction between two individuals, in which the hypnotist's role is that of a facilitator, not an instructor. As David's case illustrates, the emphasis is on helping the client to achieve desired future goals, rather than looking for problems in the past. Instead of losing consciousness, most clients describe the experience in terms of expanded consciousness, as they become more aware of their own internal creative processes. The trance state itself is typically pleasantly relaxing, and clients emerge from trance feeling refreshed.

Because they already make extensive use of naturally occurring trance states in their work, creative professionals can benefit greatly from a workout in the "imaginative gymnasium" provided by a skilled hypnotist. By working with the unconscious as well as conscious mind, hypnosis can enable an individual to make significant changes even in a single session. The first step is usually to assist the client in re-accessing his or her "best ever" performance state. The state can then be linked to a "trigger" such as a word, image or gesture which can be used by the client to re-access the state whenever he or she desires.

Once you have easier access to your own creative ability, the next question becomes "How can I make this even better?". A hypnotist can help you stretch your imagination by intensifying key elements of your creative state. This may involve amplifying awareness of a "neglected sense", to create a richer multisensory experience. For example, I worked with an artist who was an excellent visualizer, but was less in touch with his feelings; developing this aspect of his creative state helped him add emotional depth to his paintings. Another client, a writer, had an good ear for dialogue when creating characters, but very little sense of what they looked like; trancework enabled her to develop her visualisation skills and create more well-rounded characters.

Integral to creative work, metaphor is used extensively as a vehicle for change in hypnotic trancework, and can lead to some unexpected solutions. Of course, David didn't really believe there was an internal critic inside his head, but it was a useful fiction that enabled him to organise his skills more effectively. Another useful ficton was presented by an journalist client who said that his best ideas came from "a sort of ideas generator" in his mind. By using trancework as an opportunity to "turbo charge" the machine, he was able to come up with good ideas more often. Metaphor is also useful in removing blocks to creativity. Several of my clients have solved the problem of "coming up against a brick wall" by using the trance state to either build a door in the wall or climb over it with a ladder - and they found some very interesting things on the other side.

Though hypnosis is very effective for solving problems, you don't need to be "stuck" to benefit from this kind of work. Change and development are the hallmarks of the truly creative individual, and are not simply responses to problems. Hypnosis is a powerful catalyst for the imagination, whether you want to improve the overall quality of your work or generate ideas for a specific project. And I have yet to meet an artist who didn't want to improve on past performance. As one client put it, "I never get bored of surprising myself".

*Client's name changed to preserve anonymity.

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Are you interested in experiencing more creative states of mind, or helping your team to be more creative? Ask Mark how coaching can help. 

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Wishful Thinking is a coaching consultancy for creative professionals and the Creative Industries.

Based in London, Mark McGuinness works with individuals and companies across a wide range of media - including design, film, literature, advertising, music, acting, computer games, architecture, marketing, photography, fashion, TV and radio.

As a published poet with a track record of coaching and training for large and small organisations, I offer a unique blend of creative and business expertise. In addition to my coaching experience and professional qualifications I am nearing the end of a part-time MA in Creative and Media Enterprises at the University of Warwick.

Please ask if you'd like to discuss how I can help you realise your creative and commercial goals.


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