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Bespoke Coaching/Training Programmes

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In addition to the range of coaching and training options I provide for creatives and managers in the Creative Industries, I will be happy to work with you to develop a bespoke programme for your team. 

This can address any of the 'people factors' that impact on your performance as a creative business - from the micro-level of individual creative thinking, to the macro-level of your interaction with clients, business partners and other organisations.

For example:

  • Creative thinking and execution
  • Creative flow
  • Creative teamwork and collaboration
  • Managing creative teams
  • Managing clients and external business partners 
  • Sales and new business pitches

What makes my coaching and training unique?

  • I have over 10 years' experience of coaching professional creatives and artists, in fields as diverse as literature, theatre, advertising, marketing, film, television, radio, dance, fashion, popular and classical music, computer games and new media

  • Since 2000 I have provided management coaching and training programmes for clients including Transport for London, Gist, Vodafone, BT, Servier Laboratories, Monkey Communications and the Arts Council

  • As a published poet and poetry editor I have first-hand experience of the creative process, which helps me relate to creatives' situation and build a good working rapport with them

  • I have a wide range of professional training and experience - as well as current business coaching models, I can draw on my learnings from hypnotherapy, Neuro-Linguistic Programming (NLP), psychotherapy, Reverse Therapy (bodymind healing), systems thinking, meditation, the Enneagram, creative writing and improvisational theatre

  • For the past 2 years I have been studying part-time for the MA in Creative and Media Enterprises at the University of Warwick - this has greatly added to my understanding of the Creative Industries and the creative, organisational, legal, strategic, marketing, techological and economic issues that impact on a creative business

Request a free consultation

I offer a free consultation service to assess your company's needs and discuss how Wishful Thinking can help you reach your creative and commercial goals.


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Phone/Fax: +44 20 8691 2475 E-mail

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Wishful Thinking is a coaching consultancy for creative professionals and the Creative Industries.

Based in London, Mark McGuinness works with individuals and companies across a wide range of media - including design, film, literature, advertising, music, acting, computer games, architecture, marketing, photography, fashion, TV and radio.

As a published poet with a track record of coaching and training for large and small organisations, I offer a unique blend of creative and business expertise. In addition to my coaching experience and professional qualifications I am nearing the end of a part-time MA in Creative and Media Enterprises at the University of Warwick.

Please ask if you'd like to discuss how I can help you realise your creative and commercial goals.


Services for Companies

Coaching for Creatives

Coaching for Managers

Training for Managers: 'Coaching Creative Professionals'

Bespoke Training Programmes

Request a FREE consultation


Service for Freelancers

Coaching for Professional Artists and Creatives