http://www.wishfulthinking.co.uk/blog/2006/03/08/media-neutral-creativity/ coaching creative professionals Tue, 07 Oct 2008 18:44:54 +0000 http://wordpress.org/?v=2.5.1 http://www.wishfulthinking.co.uk/blog/2006/03/08/media-neutral-creativity/#comment-849 Wishful Thinking » Blog Archive » Thanks to the Direct Marketing Association Wed, 14 Jun 2006 22:37:52 +0000 http://www.wishfulthinking.co.uk/blog/?p=18#comment-849 [...] I was very pleased by the response to my presentation on creative flow, especially considering the variety of disciplines and industries represented - whatever the medium or working environment, it seems that people have a remarkably similar experience of the state of creative flow. This supports Mihaly Csikszentmihalyi’s argument for the universality of the flow experience, and my own view that media-neutral creativity is a core discipline across all of the creative industries (and many more besides). [...] [...] I was very pleased by the response to my presentation on creative flow, especially considering the variety of disciplines and industries represented - whatever the medium or working environment, it seems that people have a remarkably similar experience of the state of creative flow. This supports Mihaly Csikszentmihalyi’s argument for the universality of the flow experience, and my own view that media-neutral creativity is a core discipline across all of the creative industries (and many more besides). [...]

]]> http://www.wishfulthinking.co.uk/blog/2006/03/08/media-neutral-creativity/#comment-719 Wishful Thinking » Blog Archive » The Ingenious Thomas Heatherwick Wed, 07 Jun 2006 12:19:08 +0000 http://www.wishfulthinking.co.uk/blog/?p=18#comment-719 [...] So what can we learn from Heatherwick’s creativity? Clearly, a TV documentary (let alone a blog post) is far too small a space to do justice to such a multifarious imagination, but watching the programme I noticed a few recurring heuristics in Heatherwick’s creative process: Work in any medium I’ve written elsewhere about media-neutral creativity, which Heatherwick takes to astounding new levels. He doesn’t limit himself to the usual categories of ‘designer’, ’sculptor’ or ‘architect’, but applies the same curiosity and formal inventiveness to a mind-boggling array of projects, including a handbag, a gigantic sculpture, a gazebo, a Buddhist temple, a skyscraper a shop or a whole shopping centre. [...] [...] So what can we learn from Heatherwick’s creativity? Clearly, a TV documentary (let alone a blog post) is far too small a space to do justice to such a multifarious imagination, but watching the programme I noticed a few recurring heuristics in Heatherwick’s creative process: Work in any medium I’ve written elsewhere about media-neutral creativity, which Heatherwick takes to astounding new levels. He doesn’t limit himself to the usual categories of ‘designer’, ’sculptor’ or ‘architect’, but applies the same curiosity and formal inventiveness to a mind-boggling array of projects, including a handbag, a gigantic sculpture, a gazebo, a Buddhist temple, a skyscraper a shop or a whole shopping centre. [...]

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