Interview with Sian Prime, NESTA Creative Pioneer Programme
This interview for my research into Perceptions of Coaching in the UK Creative Industries was with Sian Prime, Training and Development Manager for the NESTA Creative Pioneer Programme. Through this programme, the National Endowment for Science, Technology and the Arts (NESTA) provides funding, training and mentoring for early stage creative entrepreneurs, helping them turn their ideas into viable businesses.
Sian gave a fascinating account of the challenges facing creative entrepreneurs, particularly those moving from a hands-on creative role into a leadership position. She challenged the stereotypical dichotomy between creativity and commerce by emphasizing the potential of creative skills to translate into business success. She also highlighted the pitfalls trainers and coaches can encounter when introducing ‘management’ concepts to creative entrepreneurs - and gave some memorable examples of how she overcomes these problems and engages delegates on the Creative Pioneer Programme.
Click the ‘AUDIO MP3′ icon below to hear the interview.
Table of contents for Research: Perceptions of Coaching in the UK Creative Industries
- Take Part in My Research - ‘Perceptions of Coaching in the UK Creative Industries’
- Research Project: Definition of ‘Coaching’ for this Project
- Research Project: Definition of ‘Creative Industries’
- Questionnaire for Managers in the UK Creative Industries
- Questionnaire for Employees in the UK Creative Industries
- Online questions for UK Creative Industry Staff
- Interview with Mick Rigby, Managing Director, Monkey Communications
- Research Project Featured on ‘Better Business Blogging’
- Interview with Ruth Kenley-Letts, Film Producer
- Interview with Chris Arnold, Executive Creative Director, BLAC
- Interview with Russell Davies, Advertising Planning Maestro
- Interview with Chris Hirst, Managing Director, Grey London
- Interview with David Roberts, Senior Project Manager, Creative Launchpad
- Interview with Neil Youngson, Technical Director, Cabinet UK Ltd
- Interview with Greg Orme, Chief Executive, Centre for Creative Business
- Interview with Chris Grant, Consultant, 14A Conversations
- Interview with Antonio Gould, Consultant, and Sara Harris, Screen Media Lab
- Interview with Richard Scott, Surface Architects
- Interview with Ben Demiri, Brand Manager, SIX Showroom
- Interview with Sian Prime, NESTA Creative Pioneer Programme
- Interview with Jill Fear, CPD Manager, The Institute of Practitioners in Advertising
- Interview with Terry Childs, Creative Director, Silver Chair
- Interview with Matt Taylor, Director, Fat Beehive
- Interview with Mark Earls, Advertising Contrarian
- Interview with David Amor, Creative Director, Relentless Software
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