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I don’t really believe in either enthusiasm or confidence - they are just labels we stick on behaviour, which can be defined in all sorts of ways. So my guess is we would probably agree on the kind of behaviours that get us (and others) engaged with a topic or task.

The point I was driving at is that a lot of people seem to get stuck when they try to be ‘confident’, so I’m suggesting that in those cases we forget about the ‘confidence’ label and try on the ‘enthusiasm’ one - in my experience it usually gets better results.

Thanks! That’s a great thought to wake up to on a Monday morning. I particularly like the bit about gravity - “the harder we bounce, the higher we go”. Thanks for sharing your enthusiasm.

Mark

I’m a budding Indian planner currently working with a local, passion-driven creative agency in Jakarta.

I know my comment comes donkey’s years after you published this “joyously infectious” post, so sincere apologies for the same. However, I hope the delay doesn’t deter you from reading what I have to say and commenting on it.

I, personally, am a big fan of “enthusiasm” as a trait and luckily, have been blessed with some of it (at least i think so).

Recently, in my job application to a few agencies, I described myself and my understanding of creativity/advertising/social media/ as a “ball”. Why so?

Simply because I believe it’s arguably the only object that truly embodies enthusiasm - all-pervasive, cuts across geography/time/space, never tired, never subdued, goes bouncing away from one place to another and incites a sense of excitement and participation the moment one comes in contact with it.

This inherent effervescence, I think, is crucial for the role of creative applications today and in the future, i.e., relentlessly sharing ideas and stories with people and inspiring them to act… the moment they come in contact with it. It becomes relevant more so because through interactions with creativity in the form of social media, people across the globe undergo cultural drills that help them idenfity themselves by their daily choices.

Which brings me to another interesting perspective. Perhaps the most fascinating yet utilitarian function of a ball is its ability to bounce, which obviously has a lot do with the external factor of gravity. If we think of gravity as factors that keep pulling us down, ourselves as a ball always trying to go up and “bounce” as our degree of enthusiasm, we’ll unearth - according to me - life’s biggest secret, it’s innate beauty and our true purpose: the harder we bounce, the higher we go.

Dunno if this repertoire of my carried away thoughts made any sense. If they did, would be honoured to receive your comments on the same.

Looking forward to hear from you

Regards
Yousuf