http://www.wishfulthinking.co.uk/blog/2006/12/18/interview-with-mark-earls-advertising-contrarian/ coaching creative professionals Tue, 07 Oct 2008 06:45:42 +0000 http://wordpress.org/?v=2.5.1 http://www.wishfulthinking.co.uk/blog/2006/12/18/interview-with-mark-earls-advertising-contrarian/#comment-111925 Copolovici » HARNESSED BY EARLS Mon, 26 Nov 2007 23:01:38 +0000 http://www.wishfulthinking.co.uk/blog/2006/12/18/interview-with-mark-earls-advertising-contrarian/#comment-111925 [...] Asta e o carte care eu cred ca v-ar interesa. Ma adresez celor care inca mai cred ca strategia de marketing nici nu se confunda, nici nu tine loc de advertising. Sau, dimpotriva, celor care cred si s-ar putea lasa convinsi ca nu e chiar asa. Cititi aici pe larg despre ceea ce-l mina pe Mark Earls in “lupta cu turmele”. Gasiti multe alte referiri pe Google. Mie mi-a placut si asta. Click foto pentru pagina din Amazon.co.uk. Tags: inspire, marketing Posted in despre altii, mk, comunicare, PR, pub. [...] [...] Asta e o carte care eu cred ca v-ar interesa. Ma adresez celor care inca mai cred ca strategia de marketing nici nu se confunda, nici nu tine loc de advertising. Sau, dimpotriva, celor care cred si s-ar putea lasa convinsi ca nu e chiar asa. Cititi aici pe larg despre ceea ce-l mina pe Mark Earls in “lupta cu turmele”. Gasiti multe alte referiri pe Google. Mie mi-a placut si asta. Click foto pentru pagina din Amazon.co.uk. Tags: inspire, marketing Posted in despre altii, mk, comunicare, PR, pub. [...]

]]> http://www.wishfulthinking.co.uk/blog/2006/12/18/interview-with-mark-earls-advertising-contrarian/#comment-25037 Wishful Thinking » Blog Archive » Uploading Innovation - an Uncommon Unconference Thu, 01 Mar 2007 22:21:19 +0000 http://www.wishfulthinking.co.uk/blog/2006/12/18/interview-with-mark-earls-advertising-contrarian/#comment-25037 [...] We were spoilt for choice when it came to the ’speakers’, who didn’t deliver lectures (putting the un- into unconference) but facilitated discussions around different themes. In the first round I went to Mark Earls‘ session about mass behaviour, based on his new book Herd (previewed here on Wishful Thinking last summer). The session started promisingly, with a group Mexican wave, and entered the realms of the faintly surreal during a discussion about Diana’s funeral when one of the group casually mentioned that he was responsible for organising the Royal funerals… My contribution was a story from my time in the trenches doing psychotherapy for the NHS, which has since appeared on Mark’s blog. [...] [...] We were spoilt for choice when it came to the ’speakers’, who didn’t deliver lectures (putting the un- into unconference) but facilitated discussions around different themes. In the first round I went to Mark Earls‘ session about mass behaviour, based on his new book Herd (previewed here on Wishful Thinking last summer). The session started promisingly, with a group Mexican wave, and entered the realms of the faintly surreal during a discussion about Diana’s funeral when one of the group casually mentioned that he was responsible for organising the Royal funerals… My contribution was a story from my time in the trenches doing psychotherapy for the NHS, which has since appeared on Mark’s blog. [...]

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