An Introduction to Business Coaching
One of the questions I get asked most often is “So what exactly does a business coach for the creative industries do?”. My research project has also highlighted the fact that coaching is not really ‘on the radar’ for managers in most creative businesses.
So this is the start of a series introducing business coaching - what it is, who does it and how it works. I’ll be placing particular emphasis on the role that managers can play as coaches for their teams, to manage their performance and help them learn on the job. This is an often overlooked and undervalued role, since many people associate coaching solely with an external consultant (like me).
I also explain why coaching skills are particularly useful for managers in a creative businesses - such as an advertising agency, a design studio, a computer games developer or a TV production company.
If you enjoyed this post, you can sign up for free updates from this blog via RSS or e-mail
You can also meet other Wishful Thinking readers on the Wishful Thinking Facebook Group
20080401 4:03 am
[...] Mark provides plenty of ammo for those seeking to advocate for coaching’s unique performance enhancing features in industries where continuous innovation is a must. The e-book is a compilation and revision of Mark’s blog series on business coaching. [...]