Wishful Thinking

Archive for the 'Creativity' Category

Three Ways to Assess Your Own Creative Work

20071209 10:55

Sketches by Leonardo

Photo by tj scenes

It’s notoriously difficult for artists and creatives to critique their own work - we put so much of ourselves into it, we find it hard to achieve the necessary critical detachment. As Flaubert said, ‘A book is essentially organic, part of ourselves. We tear a length of gut from our bellies and serve it up’.

Here are three basic strategies for getting some critical distance on your own work:

1. Distance in space

From Leonardo da Vinci’s advice to artists:

We know very well that errors are better recognized in the works of others than in our own; and often by reproving little faults in others, we may ignore great ones in ourselves… I say that when you paint you should have a flat mirror and often look at your work as reflected in it, when you will see it reversed, and it will appear to you like some other painter’s work, so you will be better able to judge of its faults than in any other way. Again it is well that you should often leave off work and take a little relaxation, because when you come back to it you are a better judge; for sitting too close to a work may greatly deceive you. Again it is good to retire to a distance because the work looks smaller and your eye takes in more of it at a glance and sees more easily the lack of harmony and proportion in the limbs and colours of the objects.
(Leonardo da Vinci, Notebooks)

Sometimes it helps to completely change the environment where you experience the work. In the film 24 Hour Party People, the band Joy Division sit in their manager’s car to listen to their album for the first time, as this is how their audience will hear the songs on the radio.

2. Distance in time

As well as physical distance from the picture, Leonardo suggests that the artist take a break in order to come back ‘better able to judge’. Even a short interval of time can be enough to break the connection with your work and approach it afresh. Poet and novelist Maya Angelou uses a similar strategy, devoting mornings to writing a draft and evenings to editing it:

if April is the cruellest month, then eight o’clock at night is the cruellest hour, because that’s when I start to edit and all that pretty stuff I’ve written gets axed out. So if I’ve written 10 or 12 pages in six hours, it’ll end up as three or four if I’m lucky.
(from Creators on Creating, Ed. Frank Barron, Alfonso Montuori, Anthea Barron)

3. Seeing through others’ eyes

The easiest way to find out how your work looks to others is to ask them. Make sure you pick someone you can trust and whose opinion you respect. I’m currently attending a brilliant poetry workshop run by Mimi Khalvati, mainly because she has an almost supernatural ability to see to the heart of a poem, even in early draft form, and suggest unexpected ways of improving it. She doesn’t hold back if the writing isn’t up to scratch, but she does it so skilfully that even if she’s telling me to rewrite the whole thing I come out of the class feeling inspired and eager to get back to the writing.

If you aren’t able to consult your audience or respected critics, the next best thing is to use your imagination. Put yourself in their shoes - how does that feel? How does the world look through their eyes? How does the work look? What would they have to say about it?

How about you?

What strategies do you use for assessing your own creative work?

Time Management for Creative People - Free E-book

20071203 08:59

My series on Time Management for Creative People is now available to download as a free e-book. It’s subtitled ‘Manage the Mundane - Create the Extraordinary’ as it’s designed to help you maintain your creative focus while dealing with your other commitments.

Time Management for Creative People

It’s published under a Creative Commons licence which means you are welcome to share it on a noncommercial basis with anyone you think would like it, as long as you keep it intact with my name on it. (N.B. the images are licensed from istockphoto, so you should obtain a licence from them if you want to use them in other contexts - photographer credits are on p.2)

A big thank you to Cat Morley and Neil Tortorella for prompting me to write the material and hosting it as a series on Business of Design Online. The final post in the series, on time management Resources, is up on BoDo now.

I hope you find the e-book useful - let me know your experiences in the comments or via e-mail.

Inspiring Boundless Creativity - an Interview with Tina Brazil, People Director, Profero

20071105 09:15

I’m very pleased to share with you this interview I recorded with Tina Brazil, People Director of the digital marketing agency Profero.

Boundless Creativity

In 2006 Profero won a Special Award for Most Innovative Initiative at the Excellence in CPD Awards of the Institute for Practitioners in Advertising. (CPD = Continuous Professional Development.) If you remember my interview with Jill Fear, CPD Manager for the IPA you’ll know that Jill and her colleagues have high standards when it comes to professional development - so Profero have obviously been doing something special to win the award.

When I spoke to Tina, Profero had also just won a coveted Gold Cyber Lions Award at Cannes, for its Mini - Follow the White Rabbit campaign - the only UK agency to win Gold at Cannes this year.

In the interview, Tina spoke about why people development is so important to Profero and how they inspire ‘boundless creativity’ in everyone at the agency - not just the creative department.

Profero’s award-winning CPD initiative included the following elements:

  • An ‘inspirational speaker’ series including Lord Puttnam, Greg Dyke, Neil Christie of wieden + kennedy
  • A ‘lunchtime speakers’ series on practical industry topics
  • Boundless creativity projects set for cross-disciplinary teams
  • People skills training from Dawn Sillett
  • A training intranet to act as an agency blog and raise awareness of available training options

For more details of the programme, you can download the Profero case study from the IPA website.

Profero Logo

Profero

Profero is Europe and Asia’s leading independent full service digital marketing agency. Since it was founded in 1998 it has delivered over 5,000 effective and innovative campaigns for clients, more than any other agency of its kind. Profero specialises in advertising, web development, media buying and relationship marketing solutions. Its client base includes Mini, Astrazeneca, Western Union, Johnson and Johnson, Central Office of Information, Channel 4, Expedia.Over 200 imaginative people work as one team out of London, Hong Kong, Paris, Munich, Milan, Madrid, Shanghai, Beijing, Singapore, Tokyo and Sydney engaging clients with the world of digital communications by demonstrating its creative, connective and brand building capabilities.

Tina Brazil - People Director

Tina Brazil is responsible for ensuring Profero’s award winning people practices retain its talented team and attract untapped talent to the agency. This forms many guises from training and development, benefits, and maintaining Profero’s all-important culture by making sure people have fun along the way.

Tina started her career as a PA in Publishing before realising that she’d like to do her job in a more creative environment. After joining Redcell as a PA Tina moved to Profero as an Office Manager where evidence of the development culture can be seen with her appointment to the operational board as People Director.

Tina’s moto is: ‘It’s not what you do it’s the way that you do it!’

Click the icon below to listen to the interview.

icon for podpress  Interview with Tina Brazil: Download

Time Management for Creative People 4 - Avoid the ‘Sisyphus Effect’ of Endless To-do Lists

20071102 15:03

Sisyphus

If you’ve ever had one of those days where your to-do list is longer by the evening than it was in the morning, this post is for you: Avoid the ‘Sisyphus Effect’ of Endless To-do Lists. It’s the latest in my guest series on Time Management for Creative People at Business of Design Online.

Let’s face it, Sisyphus may have had a hard time of it but at least he didn’t have to deal with e-mail.

Time Management: Distractions, Distractions

20071031 09:56

Another entertaining post from Cat Morley about putting my Time Management for Creative People series into action. This time she’s talking about the dangers of distraction:

For instance, I get thirsty.

Yes, I know. We all get thirsty so please bear with me …

I head for the kitchen where the watercooler is. By the patio door. So far, so good. But today, I took a right turn out the door to answer a buzzing dryer. Half hour disappears. I have clothes folded, a new lot in the washer and dryer. And the mail read.

(note to self: turn off buzzer)

Or how about making a cuppa.

Once more, I head for the kitchen. I glance outside. A plant needs rescuing. The next hour? Spent repotting plants, pointing a hose at the green and enjoying cool water on my feet.

(is there such a thing as mid-life ADD?)

As a writer, I find this painfully funny. It reminds me of one of my favourite quotations, from novelist Kingsley Amis: “The art of writing is the art of applying the seat of the pants to the seat of the chair.”

There are basically two kinds of distractions, the ones we create ourselves and the ones provided for us by other people. My latest time management post offers some suggestions on how to Ring-fence Your Most Creative Time. I’ll continue the theme this coming Friday on Business Of Design Online, where I focus specifically on the endless list of incoming demands that threaten to take away our creative concentration.

Time Management for Creative People 3 - Ring-Fence Your Most Creative Time

20071026 15:35

Time management with a dash of hypnosis - Ring-Fence Your Most Creative Time is the next post in my guest series on Time Management for Creative People at Business of Design Online. This one incorporates some of the principles and techniques I learned from my original professional training, as a hypnotherapist.

Ring-Fence Your Most Creative Time

It offers some (ahem) suggestions on how you can find and maintain your creative focus in the midst of all the demands of a hectic schedule.

If you find you can only do your best creative work in hotel rooms or with the smell of rotten apples wafting into your nostrils, fear not - you’re in good company. Head over to Business of Design Online to find out why.

110+ Resources for Creative Minds at Skelliwag

20071026 11:02

110 Resources for Creative Minds
Hats off to Skelliewag for posting a great list of 110+ Resources for Creative Minds.

I’m slightly biased as she has kindly included my 10 Tips for Overcoming Writer’s Block, but I think it’s an excellent collection. It includes some of my favourite posts by such luminaries as Seth Godin on Real Creativity, Darren Rowse on How to Be a More Creative Blogger, Tim Ferriss on Doing the Impossible, Brian Clark on How to Write Remarkably Creative Content, Hugh MacLeod on How to Be Creative, Chris Pearson on How to Find Your Creative Zen, Ze Frank on his own creative process, John Maeda on the Laws of Simplicity. There’s also a superb Wiki of Creativity Techniques A to Z and plenty more links that are new to me, like the wonderful Moleskine Project.

What’s the Difference Between Incubation and Procrastination?

20071023 10:50

Incubating or procrastinating?

The creative process can look a bit odd from the outside. Sometimes it looks as though we’re doing nothing at all - strolling in the park, lazing on the beach, staring into space while the rest of the office is busy being busy - yet this can be the most productive time we spend all week, when ideas are bubbling away under the surface, waiting to burst into consciousness. Creativity theorists refer to this as incubation, as if the artist or thinker were some kind of chicken waiting patiently for the eggs of inspiration to hatch.

Yet at other times our apparent inactivity conceals an even more profound inactivity. We look as though we’re doing nothing, because we really are doing nothing. We’re wasting our time. We have better things to do. Procrastination has reared its ugly head.

So how can we tell the difference between the two? How do we know whether we’re doing just the right thing for our creative process, allowing brilliant ideas and inspiration to incubate quietly - or whether we really ought to be rolling up our sleeves and producing a little more perspiration?

In my job I’ve been lucky enough to observe plenty of creative people at close quarters, at the various stages of procrastination, incubation and inspiration. I’ve also spent far more time than I really should have procrastinating over creative work and probably not enough time incubating and giving my imagination a chance to work things over without interference.

I’ve come to the following conclusion about the difference between incubation and procrastination:

Procrastination happens before hard work

Incubation happens after hard work

Procrastination is an avoidance of work and creative risk. It is usually accompanied by anxiety (we’re not looking forward to the work) and guilt (we really should have done it by now). And it happens to the best of us. Here’s the world-famous, award-winning poet and novelist Margaret Atwood:

I used to spend the morning procrastinating and worrying, then plunge into the manuscript in a frenzy of anxiety around 3.00 P.M. when it looked as though I might not get anything done… The fact is that blank pages inspire me with terror. What will I put on them? Will it be good enough? Will I have to throw it out? And so forth. I suspect most writers are like this.

Incubation takes place when we have worked ourselves to a standstill, when we’ve tried our best and reached the limit of what we can achieve with conscious effort. Sometimes we give up in despair, at others with relief and maybe even a hint of anticipation - experienced creators come to recognise the tell-tale signs that it’s time to take a break. One of the most famous accounts of incubation comes from the mathematician Henri Poincaré:

There is another remark to be made about the conditions of this unconscious work: it is possible, and of a certainty it is only fruitful, if it is on the one hand preceded and on the other hand followed by a period of conscious work. The sudden inspirations… never happen except after some days of voluntary effort which has appeared absolutely fruitless and whence nothing good seems to have come, where the way seems totally astray. These efforts then have not been as sterile as one thinks; they have set agoing the unconscious machine and without them it would not have moved and would have produced nothing.

He gives examples of this process from his own mathematical work:

Then I turned my attention to the study of some arithmetical questions apparently without much success and without a suspicion of any connection with any preceding researches. Disgusted with my failure, I went to spend a few days at the seaside, and thought of something else. One morning, walking on the bluff, the idea came to me, with… the characteristics of brevity, suddenness and immediate certainty, that the arithmetic transformations of indeterminate ternary quadratic forms were identical with those of non-Euclidic geometry.

I’m sure we all know what Poincaré means.

So next time you find yourself in an idle moment on a creative project, unsure whether to push yourself harder or chill out in search of inspiration, ask yourself the following question:

Is the initial phase of hard work in front of me or behind me?

Time Management for Creative People 2 - Prioritise Work That Is ‘Important But Not Urgent’

20071019 17:27

The next post in my series on Time Management for Creative People is up on Business of Design Online - Prioritise Work That Is ‘Important But Not Urgent’.

Magic Beans?

So if you’ve ever wondered where I find the time to write this blog, head over to BoDo and find out.

How One Reader Is Using My Time Management Series

20071016 08:06

Cat Morley who commissioned my series on Time Management for Creative People, has started blogging about her experience of putting the ideas into action. Her first post is Why We Need to Be Organised to Be Creative.

My posts are going out on Fridays and she’s promising to answer my questions the following Monday. I have to say I’m really looking forward to following it, I love seeing what people make of my questions. A while ago I did a documentary where the client kept a video diary between sessions, which was fascinating to watch, this gives me a similar feeling.

Here’s one question and Cat’s reply:

What effect does feeling muddled and disorganised have on your creativity?

When I’m not in control I stagnate. I lose sight of what should be important, at times wasting time on what’s not important - the fiddly side projects.

Today I worked without a to-do list and found myself jumping up from my work to do chores, going off into a different projects (emails, answering blog conversations, cleaning my desktop) and making excuses. I’m not saying the emails and blog conversations are not important. They are. But in their own time.

Amen to that, sister. That sense of constant interruption, of never being able to settle and focus properly, was one of the reasons I investigated time management, and a prime reason for sharing what I found in this series. It’s bad enough to have that feeling whatever your job is, but if you’re a professional artist or creative then it’s robbing you of your most valuable (and enjoyable) resource - your attention.

The next post comes out this Friday on Business of Design Online. Here are the post titles for the whole series:

October 11: Why you need to be organised to be creative

October 19: Prioritise work that is ‘important but not urgent’

October 26: Ring-fence your most creative time

November 2: Avoid the ‘Sisyphus effect’ of endless to-do lists/p>

November 9: Get things done by putting them off till tomorrow

November 16: Get things off your mind

November 23: Review your commitments

November 30: Resources to help you get things done

Thanks for sharing, Cat.