Photo by JeffBelmonte
On 24 April I’m running a half day seminar for members of The Institute of Practitioners in Advertising, about How to Motivate Creative People (Including Yourself).
Here are the details:
How to Motivate Creative People (Including Yourself)
A practical seminar to help you get inside the heads of creative workers and bring out their best work.
Objectives / Benefits
- Understand how motivation affects performance – especially creativity
- Use non-monetary motivations to get the best out of people on a limited budget
- Turn problems into inspiring challenges
- Get better work out of creative people
- Avoid (inadvertently) crushing peopleâ€™s motivation and harming performance
- Use rewards effectively
- Understand and influence many different types of people
- Facilitate better team collaboration
- Adjust your approach according to how the recession affects your agency
- What makes creative people tick
- Why motivation is crucial to performance
- Why offering rewards can sometimes harm performance
- The 4 most powerful types of motivation
- Practical ways to use each type of motivation
- Which motivations to use in the best/worst case recession scenarios
- What Iggy Pop can teach you about management
- How to write 47 novels before breakfast
- Why some people seem so weird – and how to deal with them
- The positive side of peer pressure
Who should attend
Managers, creative directors, account managers – and anyone else charged with facilitating outstanding performance.
What People Say About the E-book – How to Motivate Creative People (Including Yourself)
“If youâ€™re a creative director like me, itâ€™s a must-read.”
Tim Siedell, Fusebox
“The kind of reading that should be required for new supervisors as well as those in the creative professions.”
Steve Roesler, Roesler Consulting Group
Mark McGuinness is a coach and trainer specialising in work with creative professionals and creative industries companies. He writes two popular blogs about creative business: www.wishfulthinking.co.uk and www.lateralaction.com.
Please note — the seminar is open to IPA members only.
To book your place(s): Login to the IPA CPD Zone. Once logged in, click on ‘Training Courses’, then ‘Friday Morning Energisers’ – my session is on 24 April.
Non-IPA members — if you are interested in booking a seminar on this topic for your organisation, please e-mail me or call me on 01707 644 665 for a confidential discussion about your needs.