Drawing by Leonard da Vinci, via Wikimedia Commons
Nobody wants to be boring.
It’s not exactly the done thing to say “I want to be interesting”, but the enthusiastic response to Russell Davies’ article How to Be Interesting suggests that it’s something we aspire to. And with good reason. Over three years before Seth Godin told us in Linchpin that being remarkable (and therefore indispensable) is the key to a successful career, Russell said essentially the same thing:
the core skill of any future creative business person will be ‘being interesting’. People will employ and want to work with (and want to be with) interesting people.
If you work in the creative industries, this is pretty much a no-brainer, but now that we’re living in the age of the creative economy, when more and more businesses are being urged to think like media companies, it starts to look like a recipe for survival and success in any industry. [Read more...]