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Coaching for Creatives
I provide a specialist coaching service for creative professionals working in any medium - including copywriters, art directors, graphic designers, film directors, screenwriters, photographers, fashion directors, computer games designers, software engineers, architects, actors, musicians and composers.
In addition to my experience of business coaching in large and small organisations, I have been coaching creative professionals for over 10 years, developing a style of coaching that facilitates the idiosyncratic character of the individual creative process.
For an introduction to the specific issues confronting professional creatives, see Imagination - Creative Thinking and Execution
Typical coaching goals
- Raising creative performance
- Developing creative talent
- Working
effectively under pressure
- Improving
working relationships - with creative partners, managers, other
colleagues and clients
- Dealing with creative 'blocks' or 'dry spells'
- Dealing with 'difficult' colleagues or clients
- Learning specific work skills - such as presentation, negotiation, coaching and influencing others
The value to your creatives
- A chance to 'stop the world and get off' - to reflect on their creative process and working relationships
- Feedback and support from someone who understands the creative process and the commercial and organisational pressures they are under
- Tapping into powerful 'creative flow' states
- Developing
their unique creative thinking and working style
- Learning and development tailored to their individual talents
- Strategies for more effective communication and collaboration
- Balancing
creative ambitions and business success
- Improved ability to deliver work on brief and on time
- Better
working relationships
The value to your company
- Better creative work
- More
commercially effective work
- Improved morale among managers and creatives
- Better communication and collaboration within your team
- Better
communication and collaboration with clients and business
partners
- Developing
your talent pool - increasing the 'creative capital' of the business
- Attracting and retaining top talent
- Reduced interpersonal conflict
- Reduced
absenteeism
What makes my coaching unique?
- I
have over 10 years' experience of coaching professional creatives and
artists, in fields as diverse as literature, theatre, advertising,
marketing, film, television, radio, dance, fashion, popular and
classical music, computer games and new media
- Since
2000 I have provided management coaching and training programmes for
clients including Transport
for London, Gist, Vodafone, BT, Servier Laboratories, Monkey
Communications and the Arts Council
- As a published poet and poetry editor I have first-hand experience of the creative process, which helps me relate to creatives' situation and build a good working rapport with them
- I have a wide range of professional training and experience - as well as current business coaching models, I can draw on my learnings from hypnotherapy, Neuro-Linguistic Programming (NLP), psychotherapy, Reverse Therapy (bodymind healing), systems thinking, meditation, the Enneagram, creative writing and improvisational theatre
- For
the past 2 years I have been studying part-time for the MA
in
Creative and Media Enterprises at the University of Warwick -
this
has greatly added to my understanding of the Creative Industries and
the creative,
organisational, legal, strategic, marketing, techological and
economic issues that impact on a creative business
Coaching format
Coaching can be delivered one-to-one, or with a management partnership or team. It can take place face-to-face or by telephone. Most sessions last 1-2 hours, to fit into the schedules of busy creatives.Request a free consultation
I offer a free consultation service to assess your company's needs and discuss how Wishful Thinking can help you reach your creative and commercial goals.Receive free articles about creativity
You can sample my approach by subscribing to FREE updates about coaching, creativity and creative business from the Wishful Thinking blog - either by RSS or e-mail.
Phone/Fax: +44 20 8691 2475 E-mail
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Wishful Thinking is a coaching consultancy for creative professionals and the Creative Industries.
Based in London, Mark McGuinness works with individuals and companies across a wide range of media - including design, film, literature, advertising, music, acting, computer games, architecture, marketing, photography, fashion, TV and radio.
As a published poet with a track record of coaching and training for large and small organisations, I offer a unique blend of creative and business expertise. In addition to my coaching experience and professional qualifications I am nearing the end of a part-time MA in Creative and Media Enterprises at the University of Warwick.
Please ask if you'd like to discuss how I can help you realise your creative and commercial goals.