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Coaching for
Managers
I provide a specialist coaching service for managers in the Creative Industries, such as design, advertising, marketing, film, television, computer games, architecture, fashion and new media.
For an introduction to some of the specific issues facing these managers, see Direction - Inspiring, Managing and Developing Your Creative Team.
Typical coaching goals
- Managing creative and business performance
- Keeping creative workers engaged and enthusiastic
- Facilitating the creative process
- Improving creative and business relationships
- Delivering effective feedback
- Developing the talents of creative workers
- Resolving
conflict
The value to your managers
- A chance to 'stop the world and get off' - for focused thinking, planning and review
- Increased clarity about their goals and options
- Building on their existing coaching skills to develop their personal management style
- Feedback and support from someone who understands the creative, commercial and organisational pressures they are under
- More confidence and competence in their 'people management' skills
- More
influence over team members, colleagues and business partners
- More
flexibility in adapting to the needs of individuals
- More effective collaboration with colleagues and clients
- Better working relationships
The value to your creatives
- Clearer understanding of what is expected of them
- Optimum balance of challenge and support
- More useful feedback on their performance and behaviour
- Learning and development tailored to their individual talents
- Tapping into powerful 'creative flow' states
- More assistance in delivering work on brief and on time
- Better working relationships
The value to your company
- Better creative work
- More
commercially effective work
- Improved morale among managers and creatives
- Better communication and collaboration within your team
- Better
communication and collaboration with clients and business
partners
- Developing
your talent pool - increasing the 'creative capital' of the business
- Attracting and retaining top talent
- Reduced interpersonal conflict
- Reduced
absenteeism
What makes my coaching unique?
- I
have over 10 years' experience of coaching professional creatives and
artists, in fields as diverse as literature, theatre, advertising,
marketing, film, television, radio, dance, fashion, popular and
classical music, computer games and new media
- Since
2000 I have provided management coaching and training programmes for
clients including Transport
for London, Gist, Vodafone, BT, Servier Laboratories, Monkey
Communications and the Arts Council
- As a published poet and poetry editor I have first-hand experience of the creative process, which helps me relate to creatives' situation and build a good working rapport with them
- I have a wide range of professional training and experience - as well as current business coaching models, I can draw on my learnings from hypnotherapy, Neuro-Linguistic Programming (NLP), psychotherapy, Reverse Therapy (bodymind healing), systems thinking, meditation, the Enneagram, creative writing and improvisational theatre
- For
the past 2 years I have been studying part-time for the MA
in
Creative and Media Enterprises at the University of Warwick -
this
has greatly added to my understanding of the Creative Industries and
the creative,
organisational, legal, strategic, marketing, techological and
economic issues that impact on a creative business
Coaching format
Coaching can be delivered one-to-one, or with a management partnership or team. It can take place face-to-face or by telephone. Most sessions last 1-2 hours, to fit into the schedules of busy managers.In-depth training - 'Coaching Creative Professionals'
If you are interested in developing your managers' coaching skills, you may also like to consider the in-depth course 'Coaching Creative Professionals', specifically designed for the needs of managers in the Creative Industries.Request a free consultation
I offer a free consultation service to assess your company's needs and discuss how Wishful Thinking can help you reach your creative and commercial goals.Receive free articles about managing creativity
You can sample my approach by subscribing to FREE updates about coaching, creativity and creative business from the Wishful Thinking blog - either by RSS or e-mail.
Phone/Fax: +44 20 8691 2475 E-mail
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Wishful Thinking is a coaching consultancy for creative professionals and the Creative Industries.
Based in London, Mark McGuinness works with individuals and companies across a wide range of media - including design, film, literature, advertising, music, acting, computer games, architecture, marketing, photography, fashion, TV and radio.
As a published poet with a track record of coaching and training for large and small organisations, I offer a unique blend of creative and business expertise. In addition to my coaching experience and professional qualifications I am nearing the end of a part-time MA in Creative and Media Enterprises at the University of Warwick.
Please ask if you'd like to discuss how I can help you realise your creative and commercial goals.