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Internet Marketing for Creative People – Workshop Summary

Grains of gold in pan, just collected from a river.

Photo by aresauburn

Introduction

Mark’s Story

Three things you need to know about life online

1. The Web Is About People, Not Technology

2. Magical Things Can Happen

3. You Need a Home

Three things you need to do to thrive online

1. Content – establish trust and authority by publishing valuable free content.

2. Conversation – talk to potential customers, referrers and collaborators.

3. Conversion – turn visitors into fans and fans into customers.

Bonus Material

Artists and Creatives Succeeding Online