Research Project Featured on ‘Better Business Blogging’

Thanks to Mark White at Better Business Blogging for his post about my research project. It’s nice to see that he’s picked up on what I’m trying to do with the project in terms of transparency and interactivity.

With all research, there’s a danger of ‘bias blindness’ and missing something important in the methodology or analysis. So I’m publishing my source material so that readers (and listeners) can form their own opinions about the issues.

Mark’s blog is well worth checking out – lots of useful advice for anyone writing a business blog. It’s also refreshing to see someone taking a UK perspective on blogging – both highlighting the good UK blogs that are already being written, and encouraging the vast majority of UK businesses who don’t have a blog to take the plunge. If you’re running a small business, start with his post on Why Small Businesses Should Start a Business Blog.