Interview with Greg Orme, Chief Executive, Centre for Creative Business

Greg Orme is the Chief Executive of the Centre for Creative Business, a joint venture between Europe’s highest-ranked business school, London Business School and Europe’s largest creative university, University of the Arts London. The Centre for Creative Business is Europe’s pre-eminent organisation helping creative industry management teams to grow more profitable businesses through management courses, networking, events, conferences, research and media.

Greg is a regular commentator and writer in national media on leadership and strategy. His media and journalistic background, together with an MBA from London Business School, enables him to be creative and analytical in his approach to business. In 2002, he co-founded a boutique strategy consultancy, 4future, which works at board level with FTSE 100 companies to maximise the potential of their business. Prior to completing an MBA at London Business School, Greg spent ten years in the media as a journalist and editor.

Greg’s position in an organisation that is a key player in the development of the UK Creative Industries enables him to give a good overview of the state of people management across the sector. He also suggests that some creative managers may be better coaches than they realise.

The book Greg refers to is Creative Industries: Contracts Between Art and Commerce by Richard E. Caves, (Harvard University Press, 2000). We also refer to Greg’s recent article, Special, Moi?, published in the June edition of PACT magazine (the trade body for the screen based creative industries).

Click the ‘AUDIO MP3’ icon below to hear the interview.