Free E-book – How to Motivate Creative People (Including Yourself)

“If you’re a creative director like me, it’s a must-read.”
Full review.
Tim Siedell, Fusebox

“The kind of reading that should be required for new supervisors as well as those in the creative professions.”
Steve Roesler, Roesler Consulting Group

Coaching hundreds of creative professionals has taught me a lot about how to get outstanding performance out of people at work.

I’ve condensed what I’ve learned into an ebook that you are welcome to download and share: How to Motivate Creative People (Including Yourself).

If you are a leader, manager, director or coach…

This motivation training e-book will help you:

Understand how motivation affects creativity
Get better work out of creative workers – without a bottomless budget
Avoid (inadvertently) crushing people’s motivation
Use rewards effectively
Understand and influence many different types of personality
Facilitate collaboration

If you are a creative person (however you define that)…

The motivation training ebook will help you:

Understand your creative process
Develop your talent
Find more satisfaction in your work
Influence other people
Develop your influencing skills

Topics covered include:

What makes creative people tick
Why motivation is crucial to creativity
Why you can’t motivate anybody – but what you can do instead
What Iggy Pop can teach you about management
Why offering rewards can kill creativity
How to write 47 novels before breakfast
Why some people seem so weird – and how to deal with them
The positive side of peer pressure

The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author. (NB the images are governed by separate licenses — please see the copyright notice on page 2.)

If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.

Mark McGuinness

Mark McGuinness is a poet, a coach for creative professionals, and the host of The 21st Century Creative Podcast.