This interview for my research into Perceptions of Coaching in the UK Creative Industries was with Terry Childs, who has the dual roles of Managing Director and Creative Director at Silver Chair.
Founded in 1998 Silver Chair has developed into an agency with international experience in creativity and media, working on brands such as BMW, Barclays, Kellogg’s, Sears, BT, Norwich Union, HSBC and Land Rover. 2006 saw the agency expand with the launch of Silver Chair Digital.
Terry is the Managing Director and Creative Director at Silver Chair and has spent over 15 years in the marketing communications industry. During this time he has worked for both agencies and clients including Ogilvy & Mather, WWAV, Leo Burnett, BT, Norwich Union, Safeway, BMW and has recently developed campaigns for tic tac, Yamaha and the Department For Education and Skills.
Terry gave an entertaining account of the challenges involved in managing creative professionals. He also described Silver Chair’s internal mentoring programme, and highlighted the importance of using appropriate terminology when ‘selling’ a development initiative to a creative team.
Click the ‘AUDIO MP3’ icon below to hear the interview.
Table of contents for Research: Perceptions of Coaching in the UK Creative Industries
- Take Part in My Research – ‘Perceptions of Coaching in the UK Creative Industries’
- Research Project: Definition of ‘Coaching’ for this Project
- Research Project: Definition of ‘Creative Industries’
- Questionnaire for Managers in the UK Creative Industries
- Questionnaire for Employees in the UK Creative Industries
- Online questions for UK Creative Industry Staff
- Interview with Mick Rigby, Managing Director, Monkey Communications
- Research Project Featured on ‘Better Business Blogging’
- Interview with Ruth Kenley-Letts, Film Producer
- Interview with Chris Arnold, Executive Creative Director, BLAC
- Interview with Russell Davies, Advertising Planning Maestro
- Interview with Chris Hirst, Managing Director, Grey London
- Interview with David Roberts, Senior Project Manager, Creative Launchpad
- Interview with Neil Youngson, Technical Director, Cabinet UK Ltd
- Interview with Greg Orme, Chief Executive, Centre for Creative Business
- Interview with Chris Grant, Consultant, 14A Conversations
- Interview with Antonio Gould, Consultant, and Sara Harris, Screen Media Lab
- Interview with Richard Scott, Surface Architects
- Interview with Ben Demiri, Brand Manager, SIX Showroom
- Interview with Sian Prime, NESTA Creative Pioneer Programme
- Interview with Jill Fear, CPD Manager, The Institute of Practitioners in Advertising
- Interview with Terry Childs, Creative Director, Silver Chair
- Interview with Matt Taylor, Director, Fat Beehive
- Interview with Mark Earls, Advertising Contrarian
- Interview with David Amor, Creative Director, Relentless Software