How to Write a Blog that Actually Brings in Business

Photo by AAB Engage

How do you write a successful blog?

Can blogging really bring in business, and if so, how?

What should you write about to attract potential customers?

These are some of the questions I addressed earlier this week when I spoke about business blogging at Fresh Business Thinking LIVE! (as you can see from this rare aerial photo of me presenting).

As usual when I speak to an audience, I created a written version of the presentation for the audience – and you can download it here.

Read it to learn:

• Why nobody reads most blogs
• How a blog can bring you new business – even if your customers don’t read blogs
• The critical element most business blogs are missing
• How a blog can establish you as an authority in your industry
• How to attract new readers – and keep them coming back
• Deepening the relationship with your audience – from readers to customers
• Using blogging to complement other forms of social media

Feel free to share the document with anyone who could do with a little help creating a popular and effective business blog.