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Free E-book – How to Motivate Creative People (Including Yourself)

by Mark McGuinness

Iggy Pop singing
Photo by alexsey.const

“If you’re a creative director like me, it’s a must-read.”
Full review.
Tim Siedell, Fusebox

“The kind of reading that should be required for new supervisors as well as those in the creative professions.”
Steve Roesler, Roesler Consulting Group

Running motivation training and coaching sessions for hundreds of clients has taught me a lot about how to get outstanding performance out of people at work.

I’ve condensed what I’ve learned into an ebook that you are welcome to download and share: How to Motivate Creative People (Including Yourself).

If you are a leader, manager, director or coach…

This motivation training e-book will help you:

  • Understand how motivation affects creativity
  • Get better work out of creative workers – without a bottomless budget
  • Avoid (inadvertently) crushing people’s motivation
  • Use rewards effectively
  • Understand and influence many different types of personality
  • Facilitate collaboration

If you are a creative person (however you define that)…

The motivation training ebook will help you:

  • Understand your creative process
  • Develop your talent
  • Find more satisfaction in your work
  • Influence other people
  • Develop your influencing skills

Topics covered include:

  • What makes creative people tick
  • Why motivation is crucial to creativity
  • Why you can’t motivate anybody – but what you can do instead
  • What Iggy Pop can teach you about management
  • Why offering rewards can kill creativity
  • How to write 47 novels before breakfast
  • Why some people seem so weird – and how to deal with them
  • The positive side of peer pressure

The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author. (NB the images are governed by separate licenses — please see the copyright notice on page 2.)

If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.

Would you like your team to be more motivated and creative?

And if you’d like some help motivating your team to produce stellar work, ask me about running my popular motivation training workshop How to Motivate Creative People (Including Yourself) for your organisation.

Mark McGuinness

Mark is a business coach and trainer for innovative organisations. For more tips and advice about creative business, sign up for free updates from Wishful Thinking. And for bite-sized inspiration, add Mark on Google+.

Contact Mark

{ 17 comments… read them below or add one }

Matt Kreiling January 7, 2009 at 3:30 am

Thanks for the e-book. The curling analogy and the anecdote about Trollope are great, and the list of questions to ask at the end rock.

Matt Kreiling’s last blog post..Chris Hardwick is not a pernicious onion-eyed nut-hook

Dal Wolf January 7, 2009 at 8:45 am

Mark, Thank you for providing this consolidation of information/theory.
Being at a fork in the road, I find this very useful.
Many Thanks,
Dal

Mark McGuinness January 8, 2009 at 10:24 am

Thanks guys, glad you found it useful.

Julio Silveiro January 8, 2009 at 3:13 pm

Brilliant work. Can we talk about publishing it in Brazil (I mean hard copies)? Can I motivate you on sending me an email?
all the best

Mark McGuinness January 8, 2009 at 3:36 pm

Julio, you’re a master of motivation! :-) E-mail on its way to you…

Jack Burres January 12, 2009 at 9:08 pm

I’ll check it out, thanks. Hope this ebook helps my motivation cuz I feel like sh*t the last few day (mainly because of the financial crisis)

Jack Burres’s last blog post..The New York conspiracy

Steve Roesler January 14, 2009 at 5:06 pm

Mark,

As a corporate performance consultant with a highly creative background and another business (voice artist) that runs full time, kudos for synthesizing theory into perfectly understandable–and accurate–information for everyone. This is the kind of reading that should be required for new supervisors as well as those in the creative professions.

You’ve used your knowledge and experience really well on this one. Take a bow.

Steve Roesler’s last blog post..“Happy Face” Performance Reviews Zap Everyone

Mark McGuinness January 14, 2009 at 6:37 pm

Thanks Steve, coming from someone with your understanding of both management and creativity, that really means a lot.

Vikas April 24, 2009 at 5:43 pm

hi. I like the practicality that you use to define and elaborate motivation. More than interesting. Beautiful work done by you. I think i can use it for my presentation that I am suppose to give next week. However I wanted to have a word with you in term of any other intriguing facts that I can share in the class of 15 people and leave a more mesmerizing effect. Talk about my career, I am a trainer. i also would like to become motivational speaker for big corporates. See if you get time to help me more….

Mark McGuinness April 28, 2009 at 6:00 pm

Thanks Vikas, feel free to e-mail me if you have any questions.

Kabir Iliyasu October 25, 2009 at 1:32 pm

Mr Mark,
As a sales coach i find all your material as food to my mind. Everytime i read them i get a new inspiration. Hope to invite you to my country very soon.

Mark McGuinness October 26, 2009 at 10:05 pm

Thanks Kabir, very glad to hear it!

rupesh maslekar January 1, 2010 at 9:57 am

hiiiii i am very motivated and happy after reading your books…. mail me if you spare the time …. and send me ebooks of you for more motivation to my life…….. thanks & HAPPY NEW YEAR MY DEAR FRIEND………

nikhil April 14, 2010 at 10:20 am

Thanks for the e-book. The curling analogy and the anecdote about Trollope are great, and the list of questions to ask at the end rock.

edwin giraldo September 26, 2011 at 4:22 pm

I’m having some trouble downloading this, I wonder if it’s my work conection or if the link is broken?
I hope I get to read this!

Bev T December 21, 2011 at 11:27 pm

Hi, Would love to read this but where the heck is the download link? Is it still available?
Thank you.

Mark McGuinness January 18, 2012 at 12:32 pm

The download link is in the article. Here it is again for convenience.

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