Free E-book – How to Motivate Creative People (Including Yourself)

Photo by alexsey.const

“If you’re a creative director like me, it’s a must-read.”
Full review.
Tim Siedell, Fusebox

“The kind of reading that should be required for new supervisors as well as those in the creative professions.”
Steve Roesler, Roesler Consulting Group

Feel free to download and share my new e-book: How to Motivate Creative People (Including Yourself).

It’s a revised and expanded version of the series of the same name I’ve been writing here at Wishful Thinking.

If you are a leader, manager, director or coach…

This e-book will help you:

• Understand how motivation affects creativity
• Get better work out of creative people – without a bottomless budget
• Avoid (inadvertently) crushing people’s motivation
• Use rewards effectively
• Understand and influence many different types of people
• Facilitate creative collaboration

If you are a creative person (however you define that)…

It will help you:

• Understand your creative process
• Develop your creative talent
• Find more satisfaction in your work
• Influence other people
• Develop your collaboration skills

Topics covered include:

• What makes creative people tick
• Why motivation is crucial to creative success
• Why you can’t motivate anybody – but what you can do instead
• What Iggy Pop can teach you about management
• Why offering rewards can harm creative performance
• How to write 47 novels before breakfast
• Why some people seem so weird – and how to deal with them
• The positive side of peer pressure

The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author. (NB the images are governed by separate licenses — please see the copyright notice on page 2.)

If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.

Download your copy now.