Free E-book - How to Motivate Creative People (Including Yourself)

by Mark McGuinness on January 5, 2009

Iggy Pop singing
Photo by alexsey.const

“If you’re a creative director like me, it’s a must-read.”
Full review.
Tim Siedell, Fusebox

“The kind of reading that should be required for new supervisors as well as those in the creative professions.”
Steve Roesler, Roesler Consulting Group

Feel free to download and share my new e-book: How to Motivate Creative People (Including Yourself).

It’s a revised and expanded version of the series of the same name I’ve been writing here at Wishful Thinking.

If you are a leader, manager, director or coach…

This e-book will help you:

  • Understand how motivation affects creativity
  • Get better work out of creative people - without a bottomless budget
  • Avoid (inadvertently) crushing people’s motivation
  • Use rewards effectively
  • Understand and influence many different types of people
  • Facilitate creative collaboration

If you are a creative person (however you define that)…

It will help you:

  • Understand your creative process
  • Develop your creative talent
  • Find more satisfaction in your work
  • Influence other people
  • Develop your collaboration skills

Topics covered include:

  • What makes creative people tick
  • Why motivation is crucial to creative success
  • Why you can’t motivate anybody - but what you can do instead
  • What Iggy Pop can teach you about management
  • Why offering rewards can harm creative performance
  • How to write 47 novels before breakfast
  • Why some people seem so weird - and how to deal with them
  • The positive side of peer pressure

The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author. (NB the images are governed by separate licenses — please see the copyright notice on page 2.)

If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.

Download your copy now.

{ 3 trackbacks }

Motivating Creative People • Commonplace Cartography
01.09.09 at 2:16 am
Flash Video & WebTV Wisdom » Feeling Motivated?
01.09.09 at 12:38 pm
How to Motivate Creative People (Including Yourself) | TV Mole
01.14.09 at 12:54 am

{ 10 comments… read them below or add one }

Matt Kreiling 01.07.09 at 3:30 am

Thanks for the e-book. The curling analogy and the anecdote about Trollope are great, and the list of questions to ask at the end rock.

Matt Kreiling’s last blog post..Chris Hardwick is not a pernicious onion-eyed nut-hook

Dal Wolf 01.07.09 at 8:45 am

Mark, Thank you for providing this consolidation of information/theory.
Being at a fork in the road, I find this very useful.
Many Thanks,
Dal

Mark McGuinness 01.08.09 at 10:24 am

Thanks guys, glad you found it useful.

Julio Silveiro 01.08.09 at 3:13 pm

Brilliant work. Can we talk about publishing it in Brazil (I mean hard copies)? Can I motivate you on sending me an email?
all the best

Mark McGuinness 01.08.09 at 3:36 pm

Julio, you’re a master of motivation! :-) E-mail on its way to you…

Jack Burres 01.12.09 at 9:08 pm

I’ll check it out, thanks. Hope this ebook helps my motivation cuz I feel like sh*t the last few day (mainly because of the financial crisis)

Jack Burres’s last blog post..The New York conspiracy

Steve Roesler 01.14.09 at 5:06 pm

Mark,

As a corporate performance consultant with a highly creative background and another business (voice artist) that runs full time, kudos for synthesizing theory into perfectly understandable–and accurate–information for everyone. This is the kind of reading that should be required for new supervisors as well as those in the creative professions.

You’ve used your knowledge and experience really well on this one. Take a bow.

Steve Roesler’s last blog post..“Happy Face” Performance Reviews Zap Everyone

Mark McGuinness 01.14.09 at 6:37 pm

Thanks Steve, coming from someone with your understanding of both management and creativity, that really means a lot.

Vikas 04.24.09 at 5:43 pm

hi. I like the practicality that you use to define and elaborate motivation. More than interesting. Beautiful work done by you. I think i can use it for my presentation that I am suppose to give next week. However I wanted to have a word with you in term of any other intriguing facts that I can share in the class of 15 people and leave a more mesmerizing effect. Talk about my career, I am a trainer. i also would like to become motivational speaker for big corporates. See if you get time to help me more….

Mark McGuinness 04.28.09 at 6:00 pm

Thanks Vikas, feel free to e-mail me if you have any questions.

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