Photo by AAB Engage
How do you write a successful blog?
Can blogging really bring in business, and if so, how?
What should you write about to attract potential customers?
These are some of the questions I addressed earlier this week when I spoke about business blogging at Fresh Business Thinking LIVE! (as you can see from this rare aerial photo of me presenting).
As usual when I speak to an audience, I created a written version of the presentation for the audience – and you can download it here.
Read it to learn:
- Why nobody reads most blogs
- How a blog can bring you new business – even if your customers don’t read blogs
- The critical element most business blogs are missing
- How a blog can establish you as an authority in your industry
- How to attract new readers – and keep them coming back
- Deepening the relationship with your audience – from readers to customers
- Using blogging to complement other forms of social media
Feel free to share the document with anyone who could do with a little help creating a popular and effective business blog.
Mark McGuinness
Mark is a business coach and trainer for innovative organisations. For more tips and advice about creative business, sign up for free updates from Wishful Thinking. And for bite-sized inspiration, add Mark on Google+.
{ 7 comments… read them below or add one }
Thanks for this, Mark. I’m preparing to launch a blog for my freelance writing business, so it’s a timely read!
My pleasure Chris! Glad to hear it was useful. Good luck with your blog.
Thanks, Mark!
Excellent material! The pdf is very much worth downloading and reading.
Too bad I couldn’t participate in the seminar.
Is there a video recording of it available?
Thank you, glad it was of interest. Sorry there’s no video of my presentation, but you might like to check out this article and podcast I did about creative internet marketing.
Mark, We stumbled upon your blog right before starting our first blog post this past week and your post was incredibly useful! Thanks for sharing your expertise.
My pleasure! All the best with your blog.