My latest interview for my research project Perceptions of Coaching in the UK Creative Industries was with Chris Arnold, Executive Creative Director of BLAC (Barradale Leagas Arnold Campbell), a creative integrated marketing and advertising agency that specialises in change marketing.
EDIT (5.7.07): Chris is now Executive Creative Director of the ethical marketing agency FEEL.
Formed from the merger of Ron Leagas’ integrated agency Edge and Chris Arnold’s creative shop Feel, BLAC seeks to challenge conventional thinking both with its clients and internally. Read more about their approach on the Change Marketing blog.
Chris has strong opinions about the state of management in the UK advertising industry. He is also very interesting on the subject of managing risk – always a hot topic in a creative business. As with my other interviewees, I was struck by the way his approach to people management seems to emerge naturally from his creative and business strategies.
Watch this space for more interviews in this series…
In typical bohemian fashion we met for our discussion in a cafe, which means there’s some background noise on the recording – but hopefully that won’t be too much of a distraction from what Chris is saying.
Click the ‘AUDIO MP3’ icon below to hear the interview.