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Interview with Russell Davies, Advertising Planning Maestro

Research Project

The latest interview in for my research on Perceptions of Coaching in the UK Creative Industries was with Russell Davies, who until last month was Global Planning Director for Nike. Before Nike Russell spent 9 years as a planner at the advertising agency Wieden + Kennedy.

Russell DaviesCampaign magazine called it “a sign of the times” when Russell announced his resignation from Nike via a blog post rather than a press release, and it’s fair to say Russell is embracing the potential of the web in a big way – his latest project, the Open Intelligence Agency as a “global small business” with him and his partners “trying to see if we can be online using regular consumer tools, not fancy corporate stuff”.

Check out Russell’s blog for an eclectic and stimulating read about anything from planning and post-rationalisation to kerning and the grammar of roads. And look at the sidebar for his other web pages, such as the Account Planning School of the Web and eggbaconchipsandbeans – an encyclopedic review of greasy spoon cafes, and a public service if ever there was one. Anyone who remembers my post about creative environments will be interested in his Squidoo lens on creative spaces.

Russell’s pragmatic take on business emotional intelligence is very relevant to my research, so I asked him about the kind of managerial emotional intelligence needed to get the best out of creative teams. The result was a down-to-earth and entertaining interview covering creativity, people, failure, managing and mentoring.

Table of contents for Research: Perceptions of Coaching in the UK Creative Industries

  1. Take Part in My Research – ‘Perceptions of Coaching in the UK Creative Industries’
  2. Research Project: Definition of ‘Coaching’ for this Project
  3. Research Project: Definition of ‘Creative Industries’
  4. Questionnaire for Managers in the UK Creative Industries
  5. Questionnaire for Employees in the UK Creative Industries
  6. Online questions for UK Creative Industry Staff
  7. Interview with Mick Rigby, Managing Director, Monkey Communications
  8. Research Project Featured on ‘Better Business Blogging’
  9. Interview with Ruth Kenley-Letts, Film Producer
  10. Interview with Chris Arnold, Executive Creative Director, BLAC
  11. Interview with Russell Davies, Advertising Planning Maestro
  12. Interview with Chris Hirst, Managing Director, Grey London
  13. Interview with David Roberts, Senior Project Manager, Creative Launchpad
  14. Interview with Neil Youngson, Technical Director, Cabinet UK Ltd
  15. Interview with Greg Orme, Chief Executive, Centre for Creative Business
  16. Interview with Chris Grant, Consultant, 14A Conversations
  17. Interview with Antonio Gould, Consultant, and Sara Harris, Screen Media Lab
  18. Interview with Richard Scott, Surface Architects
  19. Interview with Ben Demiri, Brand Manager, SIX Showroom
  20. Interview with Sian Prime, NESTA Creative Pioneer Programme
  21. Interview with Jill Fear, CPD Manager, The Institute of Practitioners in Advertising
  22. Interview with Terry Childs, Creative Director, Silver Chair
  23. Interview with Matt Taylor, Director, Fat Beehive
  24. Interview with Mark Earls, Advertising Contrarian
  25. Interview with David Amor, Creative Director, Relentless Software


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