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Interview with Sian Prime, NESTA Creative Pioneer Programme

Research ProjectThis interview for my research into Perceptions of Coaching in the UK Creative Industries was with Sian Prime, Training and Development Manager for the NESTA Creative Pioneer Programme. Through this programme, the National Endowment for Science, Technology and the Arts (NESTA) provides funding, training and mentoring for early stage creative entrepreneurs, helping them turn their ideas into viable businesses.


Sian gave a fascinating account of the challenges facing creative entrepreneurs, particularly those moving from a hands-on creative role into a leadership position. She challenged the stereotypical dichotomy between creativity and commerce by emphasizing the potential of creative skills to translate into business success. She also highlighted the pitfalls trainers and coaches can encounter when introducing ‘management’ concepts to creative entrepreneurs – and gave some memorable examples of how she overcomes these problems and engages delegates on the Creative Pioneer Programme.

Click the ‘AUDIO MP3’ icon below to hear the interview.

Table of contents for Research: Perceptions of Coaching in the UK Creative Industries

  1. Take Part in My Research – ‘Perceptions of Coaching in the UK Creative Industries’
  2. Research Project: Definition of ‘Coaching’ for this Project
  3. Research Project: Definition of ‘Creative Industries’
  4. Questionnaire for Managers in the UK Creative Industries
  5. Questionnaire for Employees in the UK Creative Industries
  6. Online questions for UK Creative Industry Staff
  7. Interview with Mick Rigby, Managing Director, Monkey Communications
  8. Research Project Featured on ‘Better Business Blogging’
  9. Interview with Ruth Kenley-Letts, Film Producer
  10. Interview with Chris Arnold, Executive Creative Director, BLAC
  11. Interview with Russell Davies, Advertising Planning Maestro
  12. Interview with Chris Hirst, Managing Director, Grey London
  13. Interview with David Roberts, Senior Project Manager, Creative Launchpad
  14. Interview with Neil Youngson, Technical Director, Cabinet UK Ltd
  15. Interview with Greg Orme, Chief Executive, Centre for Creative Business
  16. Interview with Chris Grant, Consultant, 14A Conversations
  17. Interview with Antonio Gould, Consultant, and Sara Harris, Screen Media Lab
  18. Interview with Richard Scott, Surface Architects
  19. Interview with Ben Demiri, Brand Manager, SIX Showroom
  20. Interview with Sian Prime, NESTA Creative Pioneer Programme
  21. Interview with Jill Fear, CPD Manager, The Institute of Practitioners in Advertising
  22. Interview with Terry Childs, Creative Director, Silver Chair
  23. Interview with Matt Taylor, Director, Fat Beehive
  24. Interview with Mark Earls, Advertising Contrarian
  25. Interview with David Amor, Creative Director, Relentless Software


  1. […] models have been done in cooperation with Sian Prime, who was one of those running the incubator Creative Pioneer Programme at Nesta in London a few years ago, an incubator specifically within the Artistic […]

  2. […] for the models used at the Creative Pioneer Programme at Nesta in UK (read the following interview with Sian Prime from […]