I make a cameo appearance in the January edition of Creative Review. The magazine features the web designers WeFail, who have been working together for 4 years and only met 3 times, partly because one of them is in the States and the other in the UK, but mostly because they prefer collaborating online. And they don’t meet their clients, who include Eminem, Dixie Chicks, Christian Aid and BBDO.
Creative Review asked me what I thought of WeFail’s working practice – well, I’d better not steal their thunder by repeating it here so I’ll just say I was intrigued by their approach and after several months blogging it makes a lot more sense than it would have beforehand. A bit like Russell’s idea of the Global small business.
Come to think of it, I did the Creative Review piece without meeting or even talking to Mark Sinclair who commissioned it. We did it all by e-mail and I didn’t give the process a second thought. It seemed normal.