Just came across this in Michael Michalko’s excellent Cracking Creativity:
There is a clear relationship between wishful thinking and creativity. You are more likely to have a creative idea when you are wishing than when your thinking is extremely intellectual. Wishes help us deliberately oversimplify. This tactic has a long and distinguished history in science and in the arts.
I couldn’t have put it better myself.
One of my reasons for calling my business Wishful Thinking is to combine the heart (emotions, wishes) and the head (thinking). To me, the pejorative status of the phrase ‘wishful thinking’ is symptomatic of a deep prejudice in Western culture against emotions. “You’re being emotional” is not usually a compliment – instead we are urged to “be reasonable”. My friend John has plenty to say on this subject – I’ll confine myself to saying that passion and open-mindedness are both essential for creativity, and it takes a certain amount of both to have a second glance at the phrase ‘wishful thinking’.
I’ve found the name Wishful Thinking is a bit like Marmite – people either love it or hate it. The people who love it tend to be the ones who ‘get’ what I’m trying to do, and who are most likely to enjoy working with me.
PS – I quite like Marmite.