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The Future of Wishful Thinking

Highway in desert, Arizona

Photo by PhillipC

If you’ve seen the latest news from Lateral Action, then you’ll know I’ve just taken over the running of that site from my partners Brian Clark, Tony D. Clark and Sonia Simone. It’s been great working with them over the last two years, and I’m now excited at the prospect of running Lateral Action as a one-man show.

It does however leave me with a very nice problem. I now have two popular websites for creative people, so I’ve been thinking about how to make the best use of both of them, so that they don’t overlap too much and get in each other’s way.

So here’s what I’ve decided. Both sites will continue to focus on creativity and creative business, but with a slightly different emphasis.

Wishful Thinking

This site has a predominantly UK audience, so anything to do with the UK creative industries will appear over here. This will also be the place I write about issues relevant to medium- to large-sized creative businesses. And this will be my ‘home base’ for my consulting services for agencies and larger businesses, and my public seminars in the UK.

So here’s the topic menu for the Wishful Thinking blog going forward:

  • Creativity
  • Collaboration and teamwork
  • Managing creativity
  • Coaching
  • Internet marketing and social media for agencies and larger businesses
  • The UK creative industries

Lateral Action

Here I’ll be more focused on individuals and very small businesses: artists and creative practitioners, freelancers, micro-businesses and creative entrepreneurs. Lateral Action will also be my ‘home base’ for work with private coaching clients and my e-learning courses.

Here’s the topic menu for the Lateral Action blog:

  • Creativity
  • Productivity
  • Creative entrepreneurship
  • Internet marketing for artists and creatives
  • Personal development for creative people
  • The creative economy

I know many of you subscribe to both blogs, so this ‘division of labour’ should maintain their individual character, and make sure you get a different kind of value from each of them. Obviously there will be some overlap, particularly in the area of creativity, which is central to all my work.

If you’re not already subscribed to Lateral Action, then you can sign up here for free articles about the topics above.

(If you recently subscribed to Wishful Thinking after reading my piece on Why Artists and Creatives Have an Unfair Advantage at Internet Marketing, then I should point out I’ll have plenty to say on that topic over at Lateral Action — so if that’s your interest, you may well want to subscribe to Lateral Action.)

Finally, I’d like to thank all of you for reading Wishful Thinking and encouraging me with your comments, e-mails and face-to-face feedback. I’ve been on an amazing journey since I started this blog four a half years ago, and the site has transformed, Tardis-like, several times. I hope you enjoy the next incarnation!


  1. mark, you’re doing great things and I love your direction. I think you’ve got a lot to offer and look forward to reading more.

  2. Thank you sir!

  3. I’m on board with both your sites.

    My crystal ball informs me there’s good stuff to come. And considering the fortune it has made me in the stock market, let’s just say I’m excited.

  4. Hey thanks – and can I borrow that crystal ball…? 😉

  5. This sounds like a great way forward Mark, really looking forward to the results!

  6. So glad I discovered your sites! I’m loving your e-course, and am looking forward to diving in to your blogs. Thanks for all the inspiration!

  7. Thanks Chris. And welcome Melissa! Enjoy.