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Internet Marketing for Creative People – Workshop Summary

Grains of gold in pan, just collected from a river.

Photo by aresauburn


Mark’s Story

Three things you need to know about life online

1. The Web Is About People, Not Technology

2. Magical Things Can Happen

3. You Need a Home

Three things you need to do to thrive online

1. Content – establish trust and authority by publishing valuable free content.

2. Conversation – talk to potential customers, referrers and collaborators.

3. Conversion – turn visitors into fans and fans into customers.

Bonus Material

Artists and Creatives Succeeding Online