Image by Hugh MacLeod
The good news is, you don’t have to resort to advertising- or marketing-speak in order to succeed online. In fact, that kind of language could actually lose you sales online. That’s because most people engaged in social media (blogs, social networks like Facebook, web forums etc) value authentic conversations and relationships.
Your best starting point is the kind of conversations that are already making sales for you — off-line.
Conversations that already work for you
What kind of conversations are already making sales for you?
Talking to visitors to your studio or office?
Talking to people who enquire by phone?
Make it your goal to replicate these types of conversations online.