Creativity takes many forms and has many applications, in the arts, sciences and business – including composition, discovery, problem-solving and new product development.
These articles will help you boost your creativity in whatever field you work.
The Creative Process
These articles examine the creative process from different angles, including the effect of environment, different thinking styles, and the roles played by different people in a team environment. They also draw inspiration from artists and thinkers including Brian Eno, Mozart, Thomas Heatherwick and Roger von Oech.
The emphasis is on drawing out the practical implications of each subject, offering you tips and advice that will help you improve your own work.
When you love your work, being ‘blocked’ can be incredibly frustrating. And if you rely on your inspiration for a living, it can be costly as well. These articles look at different types of block – and what you can do about them.
Evaluating Creative Work
Few subjects cause as many arguments as the assessment of creative or artistic work. Whether you’re arguing with a friend about your favourite films, or negotiating the sign-off of a major project with a client, it’s hard to establish a definitive judgment that everyone will agree with.
These articles will help you have more constructive conversations, by establishing criteria and delivering effective feedback that doesn’t puncture too many egos! They also examine the question of how important it is for a creator to follow her own standards, as opposed to incorporating feedback from others.
About the Author
Mark McGuinness is a business coach and trainer specialising in work with creative artists and innovative companies. Since 1996 he has worked with professionals in all kinds of media – including novelists, actors, graphic designers, visual artists, classical and popular musicians, DJs, composers, copywriters, film directors, programmers and architects.
He has also consulted for organisations including Channel 4, the BBC, Transport for London, The Institute of Practitioners in Advertising, Gist, Vodafone, BT, The Orchestra of the Age of Enlightenment, the Arts Council and Arts & Business. To hear what Mark’s clients say about him, read his testimonials page.
Mark’s own creative medium is poetry, which he writes about on his poetry blog. He originally qualified as a psychotherapist, and holds an MA in Creative and Media Enterprises (with distinction) from the University of Warwick.