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If you want to appear high up in search engine results, remember Google’s advice on how to do this:
“To rank well, build a site so fantastic that it makes you an authority in your niche.”
Matt Cutts, Head of Google Web Spam Team
This means building a website that people will not only want to visit and revisit, but talk about and send you referrals (by linking to your site).
In other words, to build a website that works for search engines, you need to build a site that works for people.
Photo by bungledb
Further reading: Social Media for Introverts