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1. The Web Is About People, Not Technology

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Man with arm wrapped around a dalek's shouldersIf you want to appear high up in search engine results, remember Google’s advice on how to do this:

“To rank well, build a site so fantastic that it makes you an authority in your niche.”
Matt Cutts, Head of Google Web Spam Team

This means building a website that people will not only want to visit and revisit, but talk about and send you referrals (by linking to your site).

In other words, to build a website that works for search engines, you need to build a site that works for people.

Photo by bungledb

Further reading: Social Media for Introverts

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